Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “organic” or un-paid search results. Other forms of search engine marketing (SEM) target paid listings. In general, the higher on the page, and more frequently a site appears in the search results list, the more visitors it will receive. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site a vital web presence.
Search Engine Optimization for Google
As far as getting your site found on the internet goes, Goolge is pretty much everything. There are many other seach engines out there ie.. Yahoo, Bing etc but in unless there is a major shift in web search trends, Google is King.
If you choose to get a web page designed by us, we can ensure that your web pages are google friendly and that the major keywords associated with your business are well placed within your website. There are many different techniques to Search Engine Optimization, some good and some bad. We will only use the good (White Hat Techniques) so that your are not penalised by google for trying to cheat.
Some Companies try all sort of things to get you higher but in fact, what they are doing is actually hurting your position on the Search Engine Page Rankings. One of the things they will say they will do is to submit your website to 1000s of web directories. This can be done automatically, is relatively easy and auick but in reality, it serves no useful purpose and in fact can harm your ranking. There are other scams related to search engine optimization out there and I’ll deal with one below.
Companies that Promise to put Your Webpage Top of Google Search Results – Scam
I have, and friends of mine who have websites have got calls out of the blue from Search Engine Optimization companies claiming to be Google themselves or affiliated with Google in some way. The phone call usually goes something like this….
For €150 – €200 we will either put you top of the Google search results or on page one within 48hrs, something like that. THIS IS A SCAM. Absolutely NO ONE CAN GUARANTEE YOU a position at the TOP OF GOOGLE SEARCH RESULTS. You should should just hang up the phone, or if you are feeling proactive, take the name of the company and report them to Google.
What these Chancers are trying to flog you is actually a paid advertisement on Google (Pay Per Click – PPC). This is something anyone can set up and is free to do so. You just pay for the advertising afterwards based on what hits it drives to your webpage. Under no circumstances should you entertain these con artists.
We can of course set this up for you and manage it, or show you how to manage this yourself but we will never claim that what we are doing is something that it is not.
Cheap Serach Engine Optimization
After we have designed your new web page, we will show you how you can help your own search engine optimization by using simple, free techniques. In these times, not everyone wants to pay for search engine optimization so we have developed some simple stratagies that can really help you, that you can manage yourself.
The only thing it will cost you is time. But a couple of hours a couple of times a week, isn’t a lot and if being as high up the google ranking as possible for you business is important to you, then it is well worth the investement of time on your part.